(RENAISSANCE MARINE GROUP, INC., PRESS RELEASE)
Northwest Jet Boats, owned and operated by Renaissance Marine Group, Inc., has completed a name and logo change. The new name, Northwest Boats, was adopted to better align the brand’s current model line up and changing perceptions within the heavy gauge aluminum boat industry. “70% of current models produced are traditional outboard motor styles,” says President and COO Jerry Wooley, “It continued to surprise us how many customers mistakenly believed we only manufactured true “jet” boats.”
Today, the Northwest Boats line includes the Freedom, SeaStar, and Lightning outboard models and Freedom, Northstar, Lightning and Signature inboard jet models. The diversity of the Northwest Boats line truly offers an exceptionally designed model for everything from fishing to wakeboarding to navigating whitewater rapids. While each has its unique set of features and benefits, every Northwest Boats model shares the impeccable quality and finish details Northwest Boats has built its solid reputation around. The roots of Northwest Boats date back nearly 25 years when the company made huge waves with supremely capable inboard jet models that quickly became a mainstay on rugged Snake River in Hells Canyon.
To promote the changeover to Northwest Boats as fluidly as possible, Renaissance Marine Group designed a new logo and launched a print and internet ad campaign to spread the word among consumers. Print ads will begin running in Salmon Trout Steelheader, Northwest Sportsman, and Salmon Steelhead Journal in August and continue into the fall. The Northwest Boats website, http://www.northwest-boats.com features the new identity prominently. All previous domain names, including http://www.northwestjetboats.com will continue to function and redirect web traffic to the new site.
“We’re confident the boating market will respond very favorable to the new look and name.” say Marketing Director, Bruce Larson. “Our primary goal is to make certain dealers and consumers recognize that only the name has changed. The design, manufacturing process, and performance attributes of these premiere aluminum boats has not, and will not, change.”
Renaissance Marine Group, Inc., founded in 2000, is the parent company and manufacturer of Duckworth and Weldcraft brands of heavy gauge welded aluminum boats from 17’ to 30’ that are sold through a network of over forty independent marine dealers primarily in the Western U.S. and Canada. Renaissance Marine Group, Inc., acquired Northwest Boats from its original founder, Larry Whitten, in early 2010 and currently manufactures all models in its Clarkston, Washington headquarters.